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Oliver Buchannon
Alex and Daria

Making your real estate job easier with our bi-weekly newsletter with tips and tricks

Would you sell your cousin’s house for FREE?

Would you sell your cousin’s house for FREE?

What happens when friendship meets real estate and when clients want you on a salary

Nov 13, 2025

Fictional listing stories for engagement and a new way for brokerages to make extra $$$

Fictional listing stories for engagement and a new way for brokerages to make extra $$$

Why we created a fictional listing story instead of a "Just listed" announcement and an idea on how brokerages can make extra revenue from making house tours

Nov 6, 2025

For realtors: 1 social media account or 2?

For realtors: 1 social media account or 2?

Also: one bot that never sleeps, and one portrait that finally looks like you run the business.

Oct 30, 2025

What if we marketed listings the same way Nike does?

What if we marketed listings the same way Nike does?

Let's explore a few creative marketing ideas that you can implement to stand out from the crowd and reach more potential buyers

Oct 24, 2025

Find out WHY not every realtor gives house tours

Find out WHY not every realtor gives house tours

Do your potential buyers get house tours from you? And do you know how to make a viral video?

Oct 16, 2025

Should realtors talk in their listing videos? (+ 5 ChatGPT script prompts)

Should realtors talk in their listing videos? (+ 5 ChatGPT script prompts)

Planning to speak in your next listing video? We’ve prepared 5 ChatGPT prompts to help you write the perfect script.

Oct 14, 2025

3 improbable ways to get referrals + tips for filming your first content

3 improbable ways to get referrals + tips for filming your first content

One of these can actually grant you access to million dollar listings

Oct 9, 2025

Have pets? Why not use them as lead magnets for a change?

Have pets? Why not use them as lead magnets for a change?

We’ll show how your pet could be hiding thousands of dollars and reveal the problem behind social media realtor groups.

Oct 7, 2025

Real Estate: Where you work for the client and might not get paid

Real Estate: Where you work for the client and might not get paid

We share the #1 frustration in this industry and get valuable insight from a featured real estate investor on how to work with investor buyers

Oct 2, 2025

Real estate offices in 2025 be like: Step inside... If you dare

Real estate offices in 2025 be like: Step inside... If you dare

We spill the beans on why no one walks into real estate offices and reveal the problem with how brokers share listings

Sep 30, 2025

Make buyers want to read your listings (yes, really)

Make buyers want to read your listings (yes, really)

Common listing description mistakes and some proven tips for camera-shy realtors

Sep 25, 2025

Your videographer isn’t your secret weapon yet

Your videographer isn’t your secret weapon yet

How to work smarter and make listing videos that stand out (with engaging scripts)

Sep 23, 2025

The best *leaked* listing marketing strategy and follow-up ideas

The best *leaked* listing marketing strategy and follow-up ideas

Copy our marketing campaign and download a must-have follow-up script guide

Sep 18, 2025

A $2 lead gen tactic and how to x2 your followers, organically

A $2 lead gen tactic and how to x2 your followers, organically

A proven lead gen strategy and what to do on social media

Sep 16, 2025

Smarter Marketing & LinkedIn Tips for Realtors

Smarter Marketing & LinkedIn Tips for Realtors

What we learned about modern real estate marketing

Sep 11, 2025

The Realtor's Playbook #1 Newsletter

The Realtor's Playbook #1 Newsletter

Welcome to the first ever issue of The Realtor's Playbook newsletter!

Sep 8, 2025

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