Here’s a scenario every one of us agent knows too well.

You’re hosting a showing of your listing, doing your prep. Lights on, doors open, hiding last minute stains on the floor.

The buyer walks in and now comes the moment when you may think…

“Do I walk them through every room and explain every detail?”

or

“Do I step back and let them explore on their own, this time?”

We are quite surprised when we realized that not every agent has the same way of doing this

Usually agents walk buyers through the property, pointing out what makes it special and talking to the prospect to see their reaction to the features of the house.

Why does this make sense?

🔹 You can highlight hidden details (like underfloor heating or new finishes for example).
🔹 You keep the buyer engaged and maintain control of the narrative.
🔹 You can immediately address questions or objections.

This approach works even better when you already have some rapport or know the buyer’s preferences.

It also helps first-time buyers, who often feel more confident when someone walks them through the process.

But we’ve heard that some agents take the opposite approach. They open the door, say a few welcoming words, and let the buyers wander freely.

Why?

Because they mean to give the buyer some space.

Find this approach a bit odd?

We also did when we heard about it first time 😆

But let’s pause and think about it for a moment…

When people are alone, they do often imagine themselves living there, not just viewing it.
They talk more openly with their partner, test the light, check the storage, and form their own emotional connection to the space.

Too much commentary can interrupt that moment and if the agent hovers too closely, buyers can feel pressured or distracted.

This “hands-off” approach would be especially effective for well-staged, move-in-ready homes that tell their own story.

We think that there’s really a no one-size-fits-all answer for this.

Some listings really do benefit from a silent first impression, followed by a guided walk-through, especially the smaller ones.

A smart move we see agents using and what we try to always do is:
Greet the buyers, give them a quick overview (“Now feel free to explore I’ll be right here if you have questions”), and then circle back to highlight key features once the buyers have settled in.

This creates both comfort and opportunity.

The buyer gets to experience the home naturally, but you still control the important talking points.

Next time you’re showing a property, ask yourself:

Would this home sell better if I walked them through every room… or if I simply let them feel it first?

Which approach would make the buyer fall in love faster, in your opinion?

This week, we want to share a trend that’s becoming really popular in real estate social media marketing.

And it might surprise you.

You actually don’t need a top-tier videographer, cinematic cameras, or fancy lighting to create content that truly engages.

Forget about those crazy editing with 3D visuals

Some of the most viral real estate posts right now are simple, creative, and, meant to be funny.

Let’s take a look at Ryan Serhant, for example.

You know he has a full production team and every piece of professional gear imaginable. Yet one of his most engaging posts this week wasn’t a cinematic listing video it was a simple prank played on him (filmed on a iPhone).

That video scored 25k likes and over 600 comments, while a traditional real estate tip video he made in the same week barely reached 5k likes.

Even more impressive?

Another viral video he posted went like this:

His team member just handed him random objects to hold (like matchboxes) during a high-profile event and it blew up with over 1 million likes. That’s MASSIVE for a real estate agent - and it proves one thing: creative, relatable, and funny content reaches far beyond your usual audience.

Even when going for humor or viral moments, professionalism still matters.
If your video hits recommendations, new viewers that click your profile should immediately understand:

The goal is to entertain and inform - so think of it this way: every viral moment still drives your business.

Balance both, and your content can go viral while still building trust.

We hope you find these tips and tricks useful and can start applying them right away!

We want to keep focusing on the quality of the content we create in this newsletter and make it as enjoyable as possible for you. That’s why, over the next few issues, we’ll experiment with just one post per week and compile all the valuable insights we’ve been able to come up.

Let us know if you found this content useful - we read every email 😉

See you in the next one!

Alex and Daria