The Realtor's Playbook Newsletter
We are Alex and Daria and we're so excited to announce the launch of this new project called The Realtor's Playbook.
So, what's The Realtor's Playbook?
We have been working in real estate in Portugal for several years and decided to create this newsletter to share tips and strategies we’ve learned along the way.
Throughout our career, many people have asked how we come up with creative ways to market our listings and generate new buyer/seller leads.
We have a previous experience in Social Media Managment and receive many compliments on our social media performance because in a couple months, we grew our LinkedIn following from 0 to nearly 2,000 and created multiple posts that went viral - because they offered real value and stood out from the crowd. This way, we were actually able to get about 80% of our current listings that we have in our current portfolio.
We also applied targeted strategies to secure international partnerships, which brought in more than +10 qualified leads from Dubai alone, for example, connecting us with investors looking to diversify their portfolios.
One of our most successful and memorable marketing ideas that we will share with you was the broker’s open for a development in Alcântara, Lisbon that we hosted. We ran a contest where the agent who brought us the buyer would win a luxury trip for 2 to Madeira Island. The event generated buzz, attracted highly motivated agents, and directly resulted in multiple serious buyer leads.
These experiences taught us that creative marketing, strategic partnerships, and offering real value can transform how listings attract attention both locally and internationally.
And that is precisely what we want to share with YOU!
Our mission is to help other real estate agents save time, get more leads, and close even more deals
Whether you are a rookie or have +50 years of experience in the field, this newsletter is designed to give you practical tips you can use immediately.
We will cover everything from generating leads with €0 to creating the right strategy to market and sell different types of properties
You will also get ready-to-use ideas for Instagram and LinkedIn posts, so you can finally have the engaging content that you always wanted.
And soon, we will share downloadable ROI calculation tables and other tools to make your work easier.
Engaging Listing Descriptions Templates that Sell
Downloadable Excel Spreadsheets to Calculate Investments Potential
4 (proven) Tips on How to Get Leads to Your Listings for FREE
Tip #1 – Collaborate with Other Agents in the Neighborhood
Reach out to all nearby agents with active listings.
Invite them to visit your property (one at a time).
Offer to split the commission if their client chooses your listing.
Every agent becomes a lead generator for your property.
Tip #2 – Use Your Property as a Creative Space
Offer your listing as a venue for a photoshoot, art show, or creative event.
Works especially well for modern homes with landscaping or pools.
Attracts well-connected people who may be buyers.
Generates natural photos/videos for your social media.
Tip #3 – Offer Your Home for Local Classes or Workshops
Invite yoga instructors, art teachers, or cooking coaches to use your property.
It’s free for them and naturally brings people into your listing.
Attendees might be potential buyers—or know someone who is.
You’ll also get authentic photos and videos of the home in use.
Tip #4 – Make a Fun DIY Video of Your Listing
Record a casual, unpolished video showing the home’s quirks and features.
Skip fancy editing - keep it natural and engaging.
Highlight memorable details (ornamental plaster ceilings, a triangular pool, or a massive underground garage).
Share widely on LinkedIn, WhatsApp, and Instagram to boost visibility.
Agents and buyers will remember the property for its unique personality.
Featured AI Tool of the Week
This AI Staging Tool Will Save You Time and Money
Have an apartment or villa for sale but don’t want to invest in expensive staging? What if there was a way to stand out from the competition for a fraction of the price?
Meet Collov.AI - a one-click, virtual staging platform that turns empty spaces into beautifully furnished homes in seconds.
It delivers photorealistic staged images for as little as €0.27 per image, compared to traditional staging that may cost as much as €50 per photo!
Listings staged with virtual staging sell up to 73 % faster and attract 78 % more qualified buyers
It’s lightning-fast and user-friendly - you just need to upload a photo, choose a style, and generate visuals in under 10 seconds, absolutely no editing skills required
Here’s an example of how it turned out for our listing in Herdade da Aroeira.
Why This Matters for You
Save time - skip physical staging and have pictures of your furnished listing in seconds
Save money - significantly lower costs compared to traditional staging
Sell faster, smarter - increase potential buyer leads with stunning visuals
Want to try it out? Head over to Collov.AI and create virtual-staged images to test on your current listings.
P.S: Let us know what impact it has on your views and inquiries!
What’s Next?
In the next issues of the newsletter we are going to talk about:
→ Instagram and LinkedIn post ideas that are actually engaging with FREE templates for you to use. 🔥🔥🔥
→ Strategies on how to properly pitch and sell different properties especially off-market real estate, investment properties, development projects and luxury villas.
→ More tools and AI platforms to optimize your real estate workflow.
→ Provide you with step-by-step checklists (buyer/seller intake forms, social media posting schedules, etc) and real estate presentation templates like property marketing plans or listing presentation decks.
→ And many more useful topics…
And that’s it for today!
We hope you find these tips and tricks useful and can start applying them right away!
See you in the next issue for more creative strategies to grow your leads, sell listings faster, and make your life as a real estate agent easier!
Have an awesome week,
Alex and Daria 😉