Should realtors have one social media account or two?
This question always divides realtors in 2.
Even among the top agents, some have their “professional” real estate page and another one just for friends and personal life.
So, what should you choose?
To show your personal life, friends, and trips in one account and your real estate photos and videos in another?
Or
Extend your personality and involve it in your work, like an influencer?
There isn’t a universal answer, but you can decide based on a few key factors.
One page for all
One big fact: people want to connect with the person they’re making a big life decision with.
Buying or selling a home is purely trust. And trust happens when people feel like they know you.
That’s why many top agents blend personal and professional content.
Why agents mix personal and business content
🔹 Authenticity and Trust
Sharing genuine, non-business moments helps followers see you as a real person, and not just a salesperson. It builds trust and makes people more comfortable reaching out.
🔹 Relatability
Clients want to work with someone they connect with. Personal posts about daily life, challenges, or small wins make you relatable fast.
🔹 Efficiency
Managing one account keeps everything in one place - DMs, comments, and likes, without splitting your energy or audience.
🔹 Referral Power
When family and friends see your business milestones and personal storylines together, they naturally refer you more often.
One account gives people the full picture: who you are, what you do, and why you care.
Two accounts: business and personal
Let’s be honest.
If you only post about real estate, nobody is going to follow or interact with you.
Don’t believe it? How many business pages do you follow?
People hate following accounts that post nothing but graphics and “Open House” flyers. It feels cold and detached.
A page full of “Just Listed” posts is not a personal brand, it is a catalogue!
If you decide to keep your business page, inject some personality into it.
Show the human behind the listings:
🔹 a photo from a day at a showing
🔹 a short clip of you talking about your favorite neighborhood café
🔹 a snapshot of a moment that made your day
It doesn’t have to be overdone. Just real.
Our takeaway
If you already have two pages, keep your personal one and slowly integrate your professional side into it.
You’ll still keep your photos, memories, and existing connections - while showing what you do and who you help.
People are more likely to remember you when you’re both real and relevant.
The idea isn’t to choose between authentic or professional.
It’s to merge them.
Real Estate Meme of the Week
Should realtors automate?
Everybody wants to get work done faster and preferably without losing quality.
Whether it’s cold emails, DMs, follow-ups, or responses, automation can save you hours!!
Today, AI bots can answer leads in your tone of voice and language style. It’s really that advanced.
Automation should about making sure your human touch happens at the right time.
How are you taking care of your leads?
You probably have a contact form somewhere - maybe on your website or in your Instagram bio, where people can get in touch to ask about a property.
They type their info.
Then they wait…
But how long do you think they’re willing to wait before clicking on another agent’s profile?
🔎 Studies show that responding to a real estate lead within 5 minutes increases your chances of conversion by up to 100x compared to waiting 30 minutes.
And after just 10 minutes, your chances of turning that lead into a client drop by 80%.
That’s huge.
This is where automation can earn its place.
A WhatsApp or email bot can answer instantly, qualify the lead, share photos, or even book a call with you - all while you’re showing a house, at lunch, or asleep.
Think about it: this small setup could be the difference between you earning that extra commission or watching your competitor’s vacation stories on Instagram.
So what will you choose?
🔹 To reply when it’s convenient for you?
🔹 Or to reply when it matters for the client?
Automation doesn’t remove personality
The best setups feel like you’re still the one answering.
AI tools today can copy your writing style, use your phrasing, and reply naturally so clients never feel like they’re talking to a robot.
You can also train your bot to send you a notification when a conversation gets serious, so you can step in personally.
This balance keeps you present without being chained to your phone.
And it gives your clients something priceless: speed and attention.
Now, the question is: Are you ready to embrace technology?
Create a timeless studio portrait in minutes using Nano Banana
If you want a professional photo that feels like it came from a luxury magazine shoot, you don’t need to book a studio. You can now do it in minutes!
All you need is a clear selfie and Nano Banana (Google Gemini)🍌
Here’s how:
Step 1: Take a good ol’ selfie 📸
Natural daylight, clean background, and sharp focus. Avoid filters.
Here’s an example of an old image of Alex
Step 2: Upload it to Nano Banana (Google Gemini 2.5 Pro)
It will use your image as a base and turn it into a high-end, black-and-white studio portrait.
Step 3: Paste this prompt
Create a high-end black and white portrait from my image. The subject is seated on a wooden stool, left elbow resting on the left knee, fist supporting the chin. Maintain a subtle professional smile while looking directly at the camera. Preserve every facial detail and texture from my selfie — no retouching, smoothing, or digital makeup.
Dramatic studio-quality lighting with strong contrast and shadows to sculpt the features. Background should be softly blurred, clean, and studio-style with subtle gradients or texture to emphasize the subject.
Frame the portrait vertically (9:16), centered composition, ultra-realistic skin texture and depth. The final result should feel editorial, timeless, and emotionally compelling — suitable for a gallery or magazine. Include a professional DSLR/mirrorless camera aesthetic (Canon EOS R5 Mark II or Nikon Z8), 85mm lens style, and studio lighting look.The result?
A professional, black-and-white portrait that feels artistic, powerful, and timeless.
Perfect for your social profile, website, or LinkedIn banner.
It takes less than five minutes, costs almost nothing, and elevates your online image instantly.
Why this matters
A good portrait can do what no bio or caption ever can which is making people feel who you are before they even read about you.
In real estate, your face is your brand.
It’s how people remember you and decide whether to trust you.
So don’t leave your first impression to a selfie taken at a conference or an old listing photo from three years ago.
You sell homes that make people dream.
Your profile photo should do the same.
And that’s it for today!
We hope you find these tips and tricks useful and can start applying them right away!
Let us know if you found this content useful - we read every email 😉
See you in the next one!
Alex and Daria