How we created massive hype for our $2.5M listing
Use this free marketing strategy on your next listing
Earlier this year we launched a marketing campaign that generated a LOT of buzz among other agents for one of our developments.
We got dozens of compliments and messages about it, but we never revealed how we actually pulled it off.
Today, we’re finally leaking the full marketing strategy we used for a $2.5M listing in Portugal, a strategy that turned into a huge success and one we’ll definitely use again.
And you can do it too.
Low budget = Big ideas
This was a tricky listing. The location was a bit of a challenge and hard to pitch to both clients and realtors. We knew we had to come up with something that would at least get people to show up and take a look.
We decided to keep our budget tight and instead think about how we could use social media to our advantage in a clever way.
And no.
Posting a boring “Just Listed” update with a generic description was not going to cut it.
Warm up, then step on the gas
We made sure everyone knew about the listing. We even created a nice brochure with all the details about the development.
But then came our *best idea* yet.
We organized a friendly contest between realtors with a prize way too good to ignore:
a fully paid trip for two to Madeira Island, staying in a 5-star luxury hotel.
The rules were simple:
🔹 Step 1 – The buyer’s agent had to like and repost a video we made announcing the contest on Instagram.
🔹 Step 2 – Bring us a buyer and close the deal within 45 days of the contest launch.
That’s it.
The agent would still get their commission split from the deal plus a luxury retreat to the “Hawaii of Europe.”
The best part? We only had to pay for the trip after the deal closed. Zero upfront money.
The results
Within days of announcing the contest, we hosted a broker’s open and (of course) everyone wanted in.
At first, we doubted anyone would even want to visit this listing because of its location. Instead, we ended up with 20+ RSVPs and agents traveling from another city, creating Reels and TikToks at the property.
The buzz worked. Within a few days, we started receiving real offers from buyer’s agents who came through the contest.
Step-by-step takeaway
Here’s how you can replicate this strategy:
Identify your challenge – Is it location? Price? Condition? Pick the angle you need to overcome.
Create buzz first – Warm up your audience with brochures, teasers, or posts.
Launch an irresistible contest – Pick a prize that feels luxurious but is only paid if the deal closes.
Leverage social media – Make sharing or reposting part of the contest rules to maximize reach.
Host an event – Give agents a reason to come, connect, and promote the property themselves.
Pro Tip 💡→ Structure it so you only invest after the sale happens. Low risk but, big payoff.
Let us know if YOU would consider applying this strategy! (we love reading your comments)
Real Estate Meme of the Week
Realtors are not losing clients. They’re losing millions.
Your biggest enemy is not the market, not competitors, not even “difficult clients.”
The real killer of your income is routine and multitasking.
Most of agents lose deals simply because they fail to follow up after the first contact.
Even worse: all of potential buyers expect a follow-up. But agents get buried in calls, showings, paperwork, and chasing new leads.
The result?
→ Money quietly slips away to those who stay consistent.
Where You’re Actually Losing Money
A client says “I’ll think about it” - you forget. 3 months later, they buy with someone else.
You have a database of +500 people, but only 20 hear from you regularly.
Clients search for properties, but you don’t connect their past requests with new listings.
Sound familiar? That’s a leaking bucket.
🔧The Fix: System + Consistency
You’re not a robot. But you can build a system that becomes your second brain.
List all your clients and what they want.
Keep a simple table with:
Name
Search criteria (budget, area, property type)
Last contact date
Next step
Remind them you exist - at least once a month.
A quick birthday message, a market update, or “Here’s a new listing you might like” keeps you top of mind.
Match clients to listings.
Found something similar to what they wanted a year ago? Send it. Deals can close even 18 months after the first conversation.
Our Bottom Line
You’re not losing clients because the market is “hard”. But losing them because you’re not following through.
Clients don’t always choose the “best” agent.
They choose the one who shows up at the right time. (hard truth)
Build a system, use AI as your silent assistant, and stop letting routine steal your commissions.
We share with you guide with follow-up message scripts
How do you even revive an old conversation with a client?
We all face the same uncomfortable situations with clients:
They tell you, “We’ll think about it”, and then don’t answer your calls and texts (and you don’t want to sound desperate either).
You lose touch with a client for 3 years and have no clue how to “revive” the conversation.
The homeowner gets arrested, and now you don’t know who to call to open the house for showings. (Just kidding)
We know, we’ve all been there…
A great way to avoid losing valuable and potential leads is to keep in mind these 7 message scripts that we are sharing with you.
Make sure to download the file and use it on a regular basis.
And maybe a conversation will spark a deal.
And that’s it for today!
We hope you find these tips and tricks useful and can start applying them right away!
In the next issues, we’ll show you how to use social media to your advantage as a realtor, share some powerful ChatGPT prompts to get the best results, and reveal strategies to make the most out of your broker’s opens.
Let us know if you found this content useful - we read every email 😉
See you in the next one!
Alex and Daria