How to decide if your listing video needs a voice or just visuals
To talk or not to talk in a listing video
You just wrapped up a new listing. Paperwork, check! Floor plans, check! Photos, check!
The property looks incredible in person and on paper.
Now you want a listing video for social media.
But here comes the big question: should you be talking on camera, or just let the visuals speak for themselves?
The argument for talking
When done right, appearing and talking in a listing video can:
Show personality and build trust
Highlight key selling points naturally
Give viewers context that photos alone cannot
For example, you can appear in a 30s Instagram clip and include something like, “This living room feels so spacious, it’s perfect for entertaining your friends or throwing a big party on a Friday night”
It can make the space come alive in a way photos often can’t (and in a more memorable way)
The argument against talking in front of the camera
There are cases where sometimes, silence is golden.
A small voiceover or captions can replace live talking, and often:
🔹 It keeps the focus on the property
🔹 It avoids awkward or overly scripted delivery
🔹 It saves time and editing headaches
Let’s face it, not every realtor is a natural on camera, and a stiff delivery can distract buyers more than help.
Our take: The key is knowing your audience!
If the video is for buyers → an engaging video with a clear hook in the beginning bring the most attention.
Whether it’s a lifestyle video or a walkthrough you should focus on the best aspects of the house and highlight them in a short Instagram-friendly video.
Note: Please don’t start the video with "Hey everyone my name is Jessica from Best Real Estate Agency and welcome…” 😅
If the video is for other brokers → small voiceovers or captions with facts about layout or zoning works best.
We’ve found that adding a text box showing the price, square footage, and location throughout the video makes it easier to remember and share.
Real Estate Meme of the Week
Why we need to have quality private real estate agent groups
Networking beyond the obvious
On one of the last issues of our newsletter we talked about how and why real estate Facebook groups are becoming more and more irrelevant.
Now, we want to focus on private real estate agent groups that are not only within agencies but those that have members from multiple real estate agencies.
Why should we have more of them?
Let’s start by pointing out what we can benefit from other realtors, especially those who work in other regions or countries:
Sharing expertise and insights from different perspectives
Every agent works differently and markets vary wildly!What feels normal in Lisbon might be unheard of in Toronto. When you exchange experiences with agents abroad, you discover how differently people approach staging, negotiation, marketing, or even client management.
Sharing creative marketing strategies
Every agent has at least one “out of the box” success story. Maybe someone closed a deal because they used a dog in their video, or sold a house in a week because they hosted a themed open house.Building an international network you can trust
In an increasingly global market, international referrals are GOLD. Having a small group of agents you know creates an organic referral ecosystem.
The right private group is like having a small mastermind of agents who genuinely want to help each other grow.
Let us know by replying to this email if you would like to understand how to create and moderate a global private real estate group!
Top 5 ChatGPT prompts for listing videos
If you are a real estate agent you probably have come across this problem at some point:
You want to make a cool video for your listing and realize that you need to say something, right?
But, what do you even say?
Unfortunately, the videographer won’t help you with this task and you have to come up with something that makes sense and is catchy.
Let’s turn your next video script into a 5-minute job
This time ChatGPT becomes your new friend 🙂 With the right prompts, you can generate scripts that sound natural, professional, and made for the audience you want to reach.
Why this works
Even if you never read from a script word-for-word, these prompts act like a creative jumpstart.
They help you find the tone and angle you want for your video.
Instead of saying “Welcome to this stunning property,” you can open with something that hooks attention like, “Sea views, a private pool, concierge service - this isn’t a hotel, it’s your next home!”
With a few tweaks, your listing videos start feeling more like stories and less like ads.
Here’s an example of a well written prompt from this list:
You are a luxury lifestyle copywriter. Produce a 30s and 60s script for a villa in {Location} for {Price}. Audience: status-oriented buyers, entrepreneurs, and public figures who want to own where the elite live. Property: {Feature1}, {Feature2}, surrounded by top-tier neighbors.
Triggers: prestige, social proof, belonging, legacy. Tone: cinematic, powerful, slightly provocative. Avoid generic welcomes.
Structure:
3-sec hook about “address equals power.”25s/55s lifestyle storytelling (golf, privacy, proximity to icons).Soft CTA: “Your name belongs here.” 3 hook options: confidence, legacy, subtle arrogance.
See the rest here 👇:
And that’s it for today!
We hope you find these tips and tricks useful and can start applying them right away!
In today’s issue, we discuss the importance of private real estate groups and wonder if you’d be interested in joining one - where brokers share personal stories of selling tough listings, getting leads with one smart move, or simply asking questions to help each other more.
Let us know if you found this content useful - we read every email 😉
See you in the next one!
Alex and Daria