We’re always thinking of ways to stand out from the competition and reach more people through our work.

And posting listing announcements is no exception.

In fact, our last listing announcement was completely different!

We realized one common mistake real estate agents make is how they announce new listings on social media.

You know the kind:

Now, let’s be honest.

Have you ever clicked any of those posts on Instagram?

And if you have, do you remember a single one?

Exactly.

We see these posts every day and even wrote about this before. So this time, we tried something new.

We created a fictional story around one of our listings: a short narrative with made-up characters, designed for a carousel post on LinkedIn.

The result?
5x more impressions than our usual “Just Listed” posts, and multiple inquiries in our DMs from agents and partners who wanted more details.

The idea was simple: instead of just showing photos, we created a mini-story using the property as the setting.

We added a few fictional characters - a couple moving in, Sarah and Mike.
Each image in the carousel told a small part of the story, encouraging people to swipe, read, and imagine the property as a real place full of life.

That curiosity turned into attention.

And attention turned into inquiries.

Here’s how to turn your next “Just Listed” post into something people actually remember:

The goal isn’t to go viral but it’s to be more memorable.

You can see the full post here.

A big part of a real estate agent’s work is to take calls, meet clients, qualify them, and schedule visits to multiple properties.

We all know that this work is unpaid, because of the nature of the job.

Not that this is necessarily bad, but it leaves a lot of opportunities on the table.

Let’s start with something obvious → people like to see houses in general, especially if it’s a big modern mansion with views and an infinity pool 🏠

Now, we know what you might be thinking right now…

And no

We are not suggesting you waste time on random people who just want to show up at your seller’s house.

That would be unprofessional and unproductive, right?

Now, we’re talking about real estate investment tours.

Where investors are more than willing to come, and sellers are more than happy to receive that kind of audience!

Real estate investment clubs are becoming more and more popular these days.

The main idea is to gather a group of people who have capital and are willing to consider real estate opportunities together.

Typically, they work like this:

🔹 A group of people from the investment club selects a region or country to invest in
🔹 They set a budget and prepare documentation
🔹 They get in touch with a trustworthy agency
🔹 The agency or investment club pays a fee to work exclusively and have access to exclusive contacts or properties
🔹 A list of investment properties is organized
🔹 If approved, the agent schedules and visits the properties that were selected

In this way of working, not only a lot of time is potentially wasted but also a lot of money.

Yes, sometimes agents charge a fee to make sure the potential buyers work with them exclusively, known as a retainer fee.

But what if agencies created pre-made lists of investment properties and offered the possibility for potential clients to buy a proper 4-day investment tour package, for example?

Let’s say for $12,000 covering everything…

Here’s how the cost could be distributed:

This way, investment clubs will not have the hassle or waste time organizing everything themselves, something that a real estate agent can and would happily do for a group of motivated buyers.

It’s a win-win situation.

Investors get a structured, guided experience.

Agencies get paid for their time and expertise.

And sellers get qualified buyers visiting their properties.

This is not only a great way to monetize an agent’s time but also to build stronger partnerships with investors and create a new stream of income.

The idea isn’t really new, but the way to execute it can be.

Instead of only focusing on commissions, agencies could start monetizing experiences, creating a premium, curated real estate journey for investors.

Is this something that already exists in your country or region?

Would you be open to trying it?

Don’t be shy, let us know by replying to this newsletter!

We hope you find these tips and tricks useful and can start applying them right away!

Let us know if you found this content useful - we read every email 😉

See you in the next one!

Alex and Daria