An offline (low-cost) way to generate leads
How $2 can turn into leads
We know you loved last week’s creative lead gen idea with QR codes and personalized video introductions for homeowners.
This week, we want to share another method that caught our attention - and it comes straight from our senior realtor and friend, Sandra, who used it when prospecting in a brand-new neighborhood. And it worked!
People love free stuff.
It’s a simple psychological trick.
When you give someone something unexpected, you create a spark of curiosity and goodwill.
And if you play it smart, that moment can turn into a conversation, a relationship, even a client.
It costs little but can make you a fortune
She wanted to break into new a neighborhood where nobody knew her.
Instead of cold knocking doors, she went to the local coffee shop and made a deal with the owner.
She picked the cheapest item on the menu - a simple espresso and prepaid a batch of them. Each time a customer ordered an espresso, it was on Sandra. Alongside it, the barista handed over her business card.
For just $100, she covered around 50 coffees. By the end of the day, people were not only surprised but intrigued. Several reached out to thank her, and some became leads.
A few even turned into clients.
So, what’s the takeaway?
🔹 People were genuinely surprised - a free coffee out of nowhere.
🔹 They were curious - “Who is this kind realtor Sandra?”
🔹 Some even reached out the same day, thanking her and asking about real estate.
How about you - would you try this simple, but creative trick?
Takes just 15 minutes each day
Basic steps to increase your followers by 200%
Last week we talked about the 2 main social media platforms you should use as a realtor and gave you 5+ simple post ideas you can use on LinkedIn.
But the real question is: how do you actually expand your reach?
For quite some time, we were stuck at around 200 followers on social media.
And here’s the thing:
🔹 We made daily content on our pages
🔹 We liked and reposted every real estate-related post we saw
🔹 We tried to be active on ALL platforms at once
That was a mistake. It cost us time - and money.
What we did instead
When we applied the strategy below, we grew to 2,000 followers in less than 6 months. Even better, we secured more than 10 listings in the same period.
Consistency matters, yes. But consistency alone can also waste your time if you don’t know what’s working.
First, learn your numbers:
🔹 How many people engaged with your last post?
🔹 How many comments and likes did it get?
🔹 What was the topic or format of that post?
The 5 steps you can copy
Focus on 1–2 social media platforms that actually bring in money.
Plan and schedule engaging weekly content.
(💡 Pro Tip: Use tools like Buffer to draft and schedule ahead)Send at least 20 new connection requests per day, per platform, with a short custom thank-you message.
Spend 15 minutes daily engaging in expat groups, investment forums, financial journals comment section, or even your favorite hobby groups. Don’t sell, just be helpful.
Comment daily on your new connections’ posts so they see you regularly.
Doing this will gradually increase your reach and grow your social media following.
Be patient and dedicate at least 15 minutes a day to it.
You got this.
AI Tool of The Week
Having trouble tracking every lead and constantly forgetting to follow-up?
We’ve all been there.
Dozens of leads coming in from different sources, and it feels impossible to keep track. Callbacks get missed, notes get lost, and suddenly opportunities vanish.
This week, we want to share a tool that completely changed the way we handle leads - Follow Up Boss. And yes, it actually works.
It’s not just a contact list but a CRM built for real estate agents.
Before we started using it, we were drowning in sticky notes and spreadsheets. But leads were slipping through the cracks, and we knew there had to be a better way!
Here’s how Follow Up Boss helped
→ Every new lead is automatically added to the system with all the information you need in one place. You can see where they came from, what stage they’re in, and the next action required.
→ Follow Up Boss also allows automated reminders and follow-up sequences.
🔹A potential seller visits your listing? The system can trigger a friendly email or text, keeping you top of mind without extra work.
Our favorite AI feature on this platform is the AI call record function.
It automatically generates a clear summary of every recorded call and assigns the follow-up task you need to.
No more paper or sticky notes.
And, in future calls, always know the context, so there are no awkward “Did we already talk about this?” moments.
With this tool we definitely achieved more consistent follow-ups and much better client experiences.
And that’s it for today!
We hope you find these tips and tricks useful and can start applying them right away!
In the next issue, we’ll cover how to stop losing valuable leads with proven strategies and share a free PDF of simple, creative follow-up messages. Plus, you’ll get a behind-the-scenes look at a marketing plan we used to bring leads to a new development.
Let us know if you found this content useful - we read every email 😉
See you in the next one!
Alex and Daria